Animation & Kids
Character voices that travel with the story.
Kids know when something sounds off. We cast voices that match the character, not just the language. Our template review catches character names before AI touches the script.
Studio-quality AI dubbing for international markets.
3Play puts a specialist at every stage of the workflow. Your team gets a finished dub they can stand behind.
Get a plan
Tell us about your content.
We’ll get back to you with a localization plan.
Human at every stage
Template, casting, translation, sync, performance, mixing. All reviewed.
Spec-compliant delivery
Lip sync, character naming, broadcast formatting. No surprises at delivery.
Consistent at catalog scale
Episode one hundred gets the same quality standard as episode one.
Try it yourself
See what adaptation actually means.
Choose a content type and target language. We’ll show you the original line, a pure AI translation, and a 3Play human-in-the-loop adaptation. See the difference that decides whether your audience feels the content was made for them.
Content type
Target language
Scripted drama · Spanish (LA)
Emotional confrontation scene
Source · English
He's not just my partner, he's my brother.
Pure AI · word-for-word
No es solo mi pareja, es mi hermano.
3Play · adapted
No es solo mi compañero, es mi hermano.
Source · English
You have no idea what I gave up for this.
Pure AI · word-for-word
No tienes idea de lo que renuncié para esto.
3Play · adapted
No te imaginas a lo que tuve que renunciar por esto.
Illustrative examples. Actual dubs use voice casting, sync, and emotion direction tuned to the content.
What makes a 3Play dub different
Six places we catch what AI alone would miss.
Pure AI dubs fail in predictable places. Click any stage to see what goes wrong without human review, and what 3Play catches before your video ships.
Station 01
Template
The source dub script, built before a single word is translated.
Where pure AI breaks
Pure AI scrambles speaker IDs and mispronounces character names because it has no idea who anyone is.
How 3Play catches it
A linguist confirms speaker assignments, character names, and on-screen terminology before anything moves forward.
Click any station to see exactly how a human in the loop catches what pure AI ships.
For every audience
Built for the way your content travels.
Whether you’re distributing an animated catalog, releasing a scripted series internationally, or monetizing a rights library, 3Play builds the workflow around what your content actually needs.
Scripted drama & film
Studio-grade dubs without studio timelines.
Full lip sync, professional casting oversight, and revision rounds. The performance lands the way your writers wrote it, without a six-month wait.
Distributors & rights holders
Monetize your catalog across markets.
Repeatable workflow, volume pricing, and consistent quality across hundreds of titles. The same standard on episode one hundred as on episode one.
Talk to us
Get a localization plan for your content.
Tell us what you’re working on. A specialist will come back with a plan tailored to your catalog, release schedule, and target markets.